When it comes to search engine optimization, we really want to see how our competitors are doing in order to set up our benchmarks. Although AdWords is able to offer you some competitors’ information, such as competitors’ bids and page ranks, we will need more detailed and comprehensive metrics to gain better insights of the specific things that we can improve.
So here I will introduce my favorite competitor analysis tool called Moz (moz.com). There are a lot of roles Moz can play. For example, it can play as a content marketing tool to amplify our content strategy with in-depth content audits and performance tracking for our sites and competitors; it can play as a twitter analytics tool to help us connect with influencers and prospects, search and compare users, and discover tactics that engage, grow, and optimize our social presence.
However, the Open Site Explorer makes it stand out. I recorded a video to show how it works.